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This week creative challenge I decided to choose Kooks social winery as my client: http://www.kooks.com.au/ 1. Background Kooks social winery is a handcrafted wine based in Victoria, they use glorious grapes grown in Australia’s best growing regions (Yarra Valley). Kooks do care about their wine quality by handpicked and blend all the grapes by hand toContinue reading “Client Scenario Response Draft Creative Brief”

Facebook outdoor advertisement and Texting and Driving outdoor advertising will be used for this copywriting exercise. Facebook Outdoor Advertisement Headline: Fake news is not our friend. Original Body Copy: We’re absolutely committed to helping to reduce the spread of what is commonly described these days as fake news. We’re doing this by employing large numbers of expertlyContinue reading “Copywriting for Public Safety Announcements”

About Kooks Social Winery: Kooks is a Victorian-based social winery. They use glorious grapes grown in Australia’s best growing regions – like Yarra valleys – and lovingly blend them by hand to create the kind of generous flavour-packed wines people really love, making sure we leave out all the usual stuffiness, stinginess and snobbery youContinue reading “Piercing Insights for Kooks social winery”

Product/Brand: City Hatters (https://www.cityhatters.com.au/) Background: City Hatters is a Melbourne institution that sells its products to a broad range of customers. They seek to increase sales with younger consumers. Insight: In recent times we have seen a resurgence of ‘city folk’ wearing hats, particularly among younger people. This is becoming part of fashion (again) andContinue reading “Designs based on Piercing Insights for City Hatters: product, audience and trends”

Below are 16 different logos sketch for Avozilla brand based on my classmate creative brief and I developed more logos from last week big idea. From 16 logos above, I am using Procreate which is an illustration application to sketched my design. According to my friend’s creative brief, he suggested using the Creator/Artist/Dreamer as the brand archetype,Continue reading “16 different logos for ‘Avozilla’”

Here’s the first big idea from week 5: https://wordpress.com/view/adriennecallie.home.blog And i created another 3 big ideas from my classmate creative briefs: https://lbnotlb.wordpress.com/2020/07/27/avozilla-creative-brief/ First big idea design First of all, It is a design created by Canva.com. I created according to my friend’s creative brief which contains media requirement, tone of voice, simple-minded proposition, mandatory information,Continue reading “3 Different ideas”

based on one off my classmate creative strategy research https://lbnotlb.wordpress.com/2020/07/27/avozilla-creative-brief/ With A4 print media requirement Mandatory information such as: Strapline: “More Than An Avocado”; “Just Avocado. No, it’s Avozilla!” Web address: avozilla.com Social Media: Facebook, Instagram, Twitter Branding archetype: ‘Artist‘ which represent imaginative, expressive and innovative (Sparkol, 2015, n.p). So i decided to created a combination of avocado and GodzillaContinue reading “Creative Strategy Design”

The avozilla is new to the fresh food product category and, aside from some news coverage, there is very little awareness. The product is in direct competition with regular avocado varieties, which have a lower price point. Potentially the concern may arise that a bigger avocado might not taste as good as well-known varieties. ItContinue reading “The creative brief: Avozilla!”