ad creativity

I am a huge fan of fashion industry especially on sport shoes. I decided to choose Puma ad from china to identify the creativity of the ad.

The ad is pretty much telling us about Puma is currently released a new sport shoes and they created a small booth for customer to try the new release shoes.
For me, how they sell the product is really creative. They connect the shoes to a game, so every customers know the shoes quality by playing the game.

The video Is combination between New Associations (Ewing, Napoli & West, 2001, p. 161) and Surprise and regularity (Goldenberg & Mazursky 2007, p.284).

New associations: The puma company arrange a small games for customers, this is to give customers an intention to buy the product after try the new realesed shoes.

Surprise and regularity: The as has a cougar animation on it and it’s very interesting. i’m very surprise with the color pallets they used to applied on the animation.