3 Different ideas

Here’s the first big idea from week 5: https://wordpress.com/view/adriennecallie.home.blog

And i created another 3 big ideas from my classmate creative briefs: https://lbnotlb.wordpress.com/2020/07/27/avozilla-creative-brief/

First big idea design

First of all, It is a design created by Canva.com. I created according to my friend’s creative brief which contains media requirement, tone of voice, simple-minded proposition, mandatory information, and objective. I am using three steps to build my poster. Such as piercing insight, brand connection, and Succinct expression. I motivated and provide a solution to the customers to purchase this avozilla by stated the benefits after consuming this fruit. For instance, this big avocado is suitable for a customer who are in lose weight because it contains high fiber and low in carbs. To capture the insight and brand connection, I provide a line “only available this week Tuesday only” to trigger them. This aims to make the customers buy the product before it runs out.

Second big idea design

For the second poster, the succinct expression is remains the same as the first poster. But on the second poster, I changed some words from the previous poster. Such as the availability date and the first sentence of the line. This aims to create a different style of the poster. In this poster, I am targeting the elderly to buy the product by providing avozilla benefits for them. In Addition, I am using a picture of a comparison between big avocado and small avocado. So from the comparison picture, the customer will trigger to buy this product because it is limited and unique at the same time.

Third big idea design

In the last poster, I provided the three steps and all the information from my friend’s creative brief as well. But In this poster, it is targeting parents to buy this Avozilla to their children. By providing the advantages of Avozilla for their child. Three posters above created in different layout (Backgrounds, pictures, and some sentences) This only aims to expand my creativity.

Reference

First poster’s image: https://metro.co.uk/2018/07/11/behold-avozilla-biggest-avocado-ever-seen-7703673/

Second poster’s image: https://sopexa.com/en/news/like-avocados-youre-going-love-avozillas/

Third poster’s image: https://candidegardening.com/US/plants/eaabf98455d9bdfef9c454fdb2e3339c